Purple Purse


Wheeling, WV – October 2, 2017  YWCA Wheeling is one of more than 220 nonprofits urging the public to support survivors of domestic violence and financial abuse during The Allstate Foundation Purple Purse® Challenge, which takes place Oct. 2 – 31. The annual campaign coincides with National Domestic Violence Awareness Month, which is held in October.  This is the first time YWCA Wheeling is participating in the Purple Purse Challenge, which last year helped domestic violence programs around the country raise over $3 million.  The YWCA Wheeling is the only nonprofit in West Virginia participating in the challenge.  Their goal is to raise $25,000.

Domestic violence affects all communities. In fact, one in four women will experience domestic violence in her lifetime regardless of socio-economic background or ethnicity – more than breast, ovarian and lung cancer combined.

“Domestic Violence programs rely on the public’s support to meet the needs of survivors,” said Trish Flanigan, Director of the YWCA Wheeling Family Violence Prevention Program (FVPP). “That’s why The Allstate Foundation Purple Purse Challenge is so important. This fundraising effort helps us raise money so we can keep helping women recover and rebuild their lives.”

On an average day in 2016, 12,000 requests from domestic violence and financial abuse survivors for services such as childcare and rent went unmet in the U.S.  On any given day last year, West Virginia saw 352 victims of domestic violence seeking assistance.  During 2016, the YWCA Wheeling served more than 1408 survivors of domestic violence with financial empowerment services. The Purple Purse Challenge provides a critical funding source for domestic violence organizations who increasingly face high demand for their services, even as they operate with limited resources.

The Purple Purse Challenge provides several opportunities for nonprofits to exceed their fundraising goals. For example, the nonprofit in each division that raises the most money will receive a $100,000 grant. Additional grants range from $50,000 for second place to $5,000 for seventh place. There are also weekly bonus challenges.  And to further boost their fundraising efforts, nonprofits will receive a purple purse designed by tennis champion and Purple Purse ambassador, Serena Williams. Handcrafted from premium Italian leather, the limited-edition purse is valued at $400.  YWCA Wheeling will be giving the purse away at the end of the challenge!  Anyone who donates $75 or more will automatically be entered to win!   In addition to the local fundraiser, one individual from all donors to the Purple Purse Challenge on PurplePurse.com each week will win a purse in a random drawing.  To join the YWCA Wheeling in this challenge, please visit ywcawheeling.org and click on the PURPLE PURSE!

In 99 percent of domestic violence cases, victims will experience financial abuse, which means their abusers will deny them access to money and financial resources they need to break free. Financial abuse is one of the primary reasons domestic violence victims stay in or return to abusive relationships. Without resources of their own, victims are often unable to care for themselves and their families, find employment and housing, or save for the future.

While purses are available in limited supply, individuals can show their support for survivors by purchasing Purple Purse charms for $10 through PurplePurse.com between Oct. 2 and Oct. 31. Each charm comes with a short story about a domestic violence survivor who used financial resources to regain her independence. Proceeds from charm sales benefit 2017 Allstate Foundation Purple Purse Challenge participants.

The YWCA Wheeling has provided services to empower women for over 111 years.  In addition to the Family Violence Prevention Program, we provide Cultural Diversity Community Outreach, Women Inspired in New Directions (WIND) Recovery Program and a women’s boutique (Y-Not Repeat Boutique) to provide professional clothing for women reentering the workplace.  The YWCA is on a mission to eliminate racism, empower women and promote peace, justice, freedom and dignity for all.

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organization across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.